Pay & Cash is an IT product company and provides a platform for online transactions. They present their service on 1500 places to go that are available (i.e. restaurants, bars, galleries, markets, etc). Samyrial was tasked with helping Pay & Cash perform an SEO migration plan from an old platform to a new one. The goal was to help Pay & Cash obtain new clients while still retaining old. For illustration, we performed 214 redirects from inactive URLs to new ones over various forms of content. 214 redirects are ways to transfer readers and search engines to a distinct URL than the one that was requested by the server. This is a way to redirect users to a new page while still keeping 80-93% of the ranking potential in search. Samyrial helped Pay & Cash increase their visitor numbers by 31% year over year. Because of the URL restructuring on the new platform, Pay & Cash was capable to rank higher than their competitors for phrases and catchwords in their market.