New fashioned clothes chain Clothy Market requested us to help them increase their visibility on social media. The challenge, in this case, was the fact that this company has minimum profit margins for now, which means that every penny they invest into marketing needs to have a strong possibility of producing a return. Our company started off by testing plenty of different ad creative campaigns, social targeting, and CPA/CPC. This accommodated us find a few variations that performed the most visibility for Clothy Market in terms of social media community. Once the community was settled, we started increasing the engagement rates of publications. We used the strategy of behavioral targeting to get in front of new customers. We directed 13 530 people to Clothy Market website with a single campaign. We also doubled Facebook, Instagram and Twittee reach within six months and monetized new followers. Just one coupon campaign forced more than 55 000 conversions during 2 weeks period. We also increased post engagement by 350%.