Digital agencies are responsible for the company’s presence on the Internet: they create websites, corporate identity, branding and are engaged in promotion. Experimentally, business owners find out what sells better and which services should be completely excluded.
Choose a direction of work
Each digital agency has its own functions and priorities, which they identified at the start or developed with experience. Direction options look like this:
- creating a brand concept and website development;
- branding and rebranding;
- marketing and consulting;
- design and corporate identity;
- SEO optimization and internet promotion.
- An agency can offer all the services from this list or work only in two or three directions.
Don’t be too restrictive
Companies that want to create or develop their product on the Internet turn to digital agencies. Your clients can be banks, shops, construction companies, or educational platforms. For example, a bank needs a corporate identity, a technology store needs analytics and marketing strategy, an online school needs blog content, SMM, and targeted advertising.
The structure of an agency depends on the services it provides. If you want to create websites, hire a developer and designer. If you are engaged in the promotion, then you need a marketer and an SMM specialist. Any agency needs a sales manager to look for clients and sell services, and an account manager to communicate with clients.
Studying the competitive environment
When creating an advertising agency, it is not enough to rely only on good knowledge of your business. It is necessary to take into account the real needs of customers. To understand which services are most in-demand in your city or region, it is best to order a marketing research of the local market, but this is quite expensive. The initial analysis of competitors can be carried out independently using service aggregator sites. All significant players are represented in catalogs, you can track what they offer and at what price.