At Samyrial we worked with the leading home decors company Room You to boost visibility on the web via several popular keywords in the industry. The challenge for us was helping Room You build visibility and become recognized for services outside of the main ones for which they are known. Plus there was some attention around their highly-specific competitors like Decorio. To solve that, we helped Room You build visibility in OSR. That meant building out content on the site to help position Room You as an e-commerce solution. Tactically, we used several link-building techniques to help Room You rank higher for relevant keywords in this space, and leveraged social media to connect with new users who had a high possibility of being interested in Room You’s new website assortment.